Template
Sent immediately after a retry succeeds following a dunning sequence. Goal: close the loop, reassure the customer, and turn a near-churn moment into a positive touch. Skipping this email is a common mistake.
A/B test these. Lowercase, question format, and specific-time framings consistently win.
Payment received - you are all setYou're all set, {{first_name}}Payment worked - {{product_name}}Hi {{first_name}},
Good news - your {{product_name}} payment of ${{amount}} went
through. Your account is active and everything is running
normally.
Next billing date: {{next_billing_date}}.
Nothing else to do. Thanks for sticking with us.
- {{sender_first_name}}Variables in {{like_this}} should be replaced with your merge fields.
Customers who went through a dunning sequence are slightly anxious. A confirmation removes ambiguity ("did my card actually update? am I still subscribed?") and rebuilds trust. "Thanks for sticking with us" is subtle appreciation that strengthens the relationship.
Yes. Customers who just went through a failed-payment sequence are mildly anxious. A confirmation closes the loop and prevents the "did my card really update?" support ticket. Skipping it also reads as uncaring.
No. This is a trust-rebuilding moment. Save upsells for a standalone campaign. Mixing them dilutes the reassurance and can feel opportunistic.
Automate this with Rebounce
Rebounce detects payment failures via Stripe Connect, classifies them by decline code, and runs the optimal dunning sequence across email, SMS, WhatsApp, and in-app banners. The templates above are the exact patterns Rebounce uses out of the box - you can adapt the copy to your brand voice and Rebounce handles delivery, timing, and sequence cancellation when a retry succeeds.
Start free trialThe first email sent immediately after a payment fails, before any retry. Goal: catch the 40-60% of failures that resolve with a simple nudge, before the customer feels embarrassed or annoyed.
Sent on day 3 after the friendly heads-up did not recover the payment. The customer has ignored the first email. Goal: be direct without being aggressive, and preempt silent churn.
Sent immediately after a churned customer reactivates their subscription. Goal: confirm the reactivation, restore trust, and set up a proactive check-in so they do not churn again.